Attract prospects with engaging creative! Whether you plan to supply your own ads or need a hand, we’ve got you covered.
Please refer to the guidelines below when creating or submitting an ad.
Display Ads
Animated ads are preferred, static ads accepted
Size: 2MB (HTML5), 200MB (GIF)
Dimensions: 8 sizes of the same ad
• 250x250 • 320x50
• 300x50 • 320x480
• 300x250 • 336x280
• 300x600 • 728x90
Animated ads
File type:
• HTML5 preferred for quality
• Web fonts only (no custom fonts) • GIF also accepted
Length:
• 18 frames/second max
• 30 seconds max
Static ads
File type: *PNG or JPG
Facebook Ads
Images that consist of more than 20% text may experience reduced delivery.
File type: *PNG or JPG
Ratio/Dimensions: 1.91:1 to 4:5, 1080x1080px min
Resolution: Upload the highest resolution image available
Primary text: 125 characters max
Headline: 40 characters max
Facebook/Instagram Stories
Ratio/Dimensions: 1080x1080, 1080x1920, 960x540, and 1178x1080
Streaming TV Ads
No letterboxing or pillarboxing allowed.
Size: 200mb max
Ratio/Dimensions: 16:9, 1920x1080 or 1280x720 File type: .MP4 preferred. Other video formats accepted but are not guaranteed to work.
Length: *15 or 30 seconds preferred, any length up to 60 seconds accepted
Color space: 4:2:2
Profile: Main profile @ main level (MP@ML)
Constant bitrate (CBR): 15-60 mbps preferred
Variable bitrate (VBR): 20-60 mbps accepted
*In terms of pricing and available inventory, 15 seconds or less = 15 second video, 16-30 seconds = 30 second video, and 31-60 seconds = 60 second video.
Static Ad Exporting Tips
When exporting a JPG or PNG, select the right resolution to ensure correct dimensions.
*PNG
Resolution: Screen (72 ppi)
Use transparent backgrounds for logos
*JPG
Resolution: Screen (72 ppi)
Color mode: RGB
Quality: Maximum/High
Compression: Baseline (Standard)
*JPG is better for images with blended tones, like photos. PNG is better for images with flat tones, like logos, text, and graphics.
Questions?
Need help? Contact us at clientsuccess@intrinsicidigital.marketing
