Cultivating Connection in a Remote World: How Our 5 Core Values Enhance Company Culture

Juli Loomis

Keeping a social, healthy, and connected culture in a remote environment can be difficult, but we’ve been lucky to think of ways to work around these challenges and harness a positive environment with thriving work relationships.

How is this possible?

One of the many ways we encourage a healthy culture is by implementing six key Core Values for Intrinsic Digital that we use as a guiding force in our internal interactions and our business with our clients: Accountability, Authenticity, Caring, Surprise & Delight, X-Ray Vision, and Neutralevity.

Each month we have our team members anonymously nominate their colleagues who represented these Core Values and award a small token to winners.

Last month, we were due to nominate the person in our company who best represented the Core Value: Authenticity.

We set the expectation for "Authenticity" to mean: "Our authority and expertise is grounded in truth and honesty."

Our winner for Authenticity was Maria Tonson!

authenticity

We’re proud to recognize Maria Tonson, one of our amazing Digital Marketing Managers, as the winner of our Authenticity Core Value Award. Maria’s approach to work is a true reflection of who she is—genuine, transparent, and unwaveringly committed to integrity.
From the very first step of every campaign, Maria brings a refreshing honesty and clarity that sets the tone for success. Her ability to connect with our clients and understand their unique stories allows Maria to craft campaigns that are not only effective but also extremely organized.

Maria’s authenticity doesn’t just shine through in their work; it’s also evident in the relationships they build. Colleagues and clients alike trust and respect Maria for their candid communication and sincere dedication. They’re the kind of person who leads by example, showing us all the power of being true to oneself and to others. Thank you, Maria, for embodying the essence of authenticity in everything you do.

See what our team members had to say about Maria!

"Maria is always the first person that comes to mind when I think authenticity. She is never afraid to admit to her mistakes and share them with the team as a learning opportunity. She is also unapologetically (well, maybe slightly apologetically) herself and I really appreciate her down to earth attitude and ability to laugh in the face of adversity.
 
"Maria is a natural storyteller, always aiming to bring laughter and positivity to the team. Maria listens attentively, whether she is receiving instructions or enjoying a lighthearted story. Her genuine and engaging demeanor makes her a pleasure to work with."
 
"It's refreshing to be around someone so authentic! Maria never wavers from her integrity and genuine nature. The positivity and openness you bring to our conversation mean a lot to me."

Next up

August's core value is Caring. "This person effortlessly shows genuine concern and respect for our clients, each other, and our communities."